PROJECT OF THE MONTH
THE CLIENT
The Coca-Cola Company, Central and Southern Europe (SCE) Business unit
THE PROJECT
Schweppes Brand Guideline

PROJECT BACKGROUND
Design Board Sofia was approached by The Coca-Cola Company for the development of an entirely new brand guideline document – a Visual Identity System (VIS), for its Schweppes brand. Following a number of dynamic changes in the past years, the Company faced a situation where a great variety of ATL and BTL materials, a new logo and various support elements were developed, while there was no single, coherent document to present instructions and advice for their use.
THE RESULT
The team developed a visually impactful manual that facilitates the complete understanding of a consistent and relevant way of communication for the Schweppes brand in different mediums and touch points.
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