CLIENT OF THE MONTH
THE CLIENT
McCain Food Service, Continental Europe

A competitive pitch was won by Design Board Sofia and now the team is intensively working on an exciting rebranding project.
PROJECT BACKGROUND
Following the implementation of a new global brand identity in Retail business (“sunshine” identity), frozen food brand McCain is currently preparing its roll out in Food Service Continental Europe. The company’s global marketing team has already developed a brand book / guidelines and the next step is the sales toolkit adaptation.
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